What is Bounce Rate and How Does It Affect Your Business

What is bounce rate?

In the world of internet marketing, many terms can be confusing. One of the most often confused terms is the bounce rate. The bounce rate refers to the appearance of a visitor arriving on your site, pointing to a page and leaving immediately. Therefore, the bounce rate is the total number of visits to a single page divided by the total number of visits to your site. Importantly, the bounce rate is the average number of visitors who do not stay out of the total number of people who visit your site.

A high bounce rate is not what you want for SEO because it can show that people who come to your site cannot find what they are looking for and leave immediately. In order for search engines to remain competitive, it is in their best interest to rank pages with lower bounce rates because they seem to have more valuable content.

It is important to note that there are good bounce rates and bounce rates that can have different search engine optimization effects. It all depends on the average time each visitor spends on the page. If the site has a high bounce rate but a decent average time spent on the page, it means that visitors are using the time to read the page and can find exactly what they need.

On the other hand, a bad bounce rate is one where the average page time is close to 0. Visitors to your site do not stay very long and do not read your content. In this situation, you may want to find a variety of ways to make your page more attractive to manage the attention of your visitors.

The effect of bounce rate (what you need to know)

SEO experts discuss the relevance of the Google Analytics bounce rate in search engine rankings for years.

However, there are many misconceptions surrounding the subject. As a result, many website owners are optimizing for lower rebound rates in hopes of improving their rankings, while lower rebound rates will not only translate into higher rankings.

A well-documented conversation between Moz founder Rand Fishkin and Andrey Lipattsev, Google’s chief search strategist, is a perfect example. It comes out when the Rand race that tried to increase the bounce rate of the different pages in a few days, the results have no specific belief. In fact, in an almost complete breakdown, half of the rankings on the search engine results page (SERP) have changed, while half of the rankings are not.

In addition, former Google Web spam manager Matt Cutts rejected Google’s use of bounce rates (and other Google Analytics metrics) in ranking algorithms.

What is the size of the bounce rate?

The bounce rate is the percentage of unit visits to your site.

This means that the current Google Analytics tracking is the number of visitors that go to your page and leave without looking at any other page on your website or collaborating on your page significantly (more than ever before) chapter).

Marketers define this metric to determine if the web page provides what the user is looking for.

The bounce rate is not a measure of how much time a user spent on your page. The majority of the confusion comes from the difference. You can have a good page and a high bounce rate because the bounce rate does not measure the time spent on the site.

This has two implications:

First, the bounce rate is not always bad.

While the bounce rate can be explained by inaccurate content and low access, it can also be the result of discrepancy between the keywords and the content or even the purpose of the page.

For example, a high bounce rate on a landing page or a product launch page is usually unavoidable (especially in the way a website is a page). You can also request a high bounce rate for information pages where users can see what they are looking for and then continue. A good example of this is Wikipedia.

A rebound of an information page may simply mean that you have seen what you are looking for Therefore, optimizing the bounce rate does not mean that you improve the quality of your website or that your website is more useful for your visitors.Second, too much emphasis on bounce rate can reduce the availability of your site.

Imagine activating each page that you have on two pages and linking them together to force the reduction of the bounce rate of your site. Since the end of the analysis of things, you have improved a KPI. From the end user experience of things, you create a simple and accurate site in a mess. The roadmap of your website and your user funnel should have a design goal rather than a bounce-oriented rate.

How to improve your bounce rate

Are there things you can do to reduce bad bounce rates? Really. The best thing you can do is make sure you have written the professional content of the site. Well-written content will not only help you rank higher, it will also continue to read your visitors. Bad bounce rates can also be helpful in updating your website design. Studies show that many visitors quickly leave sites that look old or amateur, so refreshing your site can make a big difference.

Once you have your collection information on your website and bounce rates through Google Analytics, it’s time to start implementing your bounce rate fix. Some quick fixes may include:

Add links to your content

This allows people to click on other pages of interest. Stay in touch with the content they have, and highlight the possible pages that people want to travel from there. By integrating it into your content, you can get them interested in clicking on another page of your site and reducing your bounce rate at the same time.

Include the call to action.

If your website does not convert, you may not be able to clearly sign what you want a visitor to do. A big button that tells someone to buy from you, call you or find out more can have a huge impact not only on your bounce rate but also on your overall conversions.

Give them a chance to learn more about your product.

Some viewers may need more information before buying a product or service, and by attaching additional pages of information, you can help them make that decision. Include links to manuals, directions, guides, or contact information for them to learn more. At the same time, you encourage them to leave their first page, which will influence your bounce rate.

View your content, and the associated bounce rates and time spent on those pages.

If the time spent on the site is lower, your content may be an important factor. Does this provide the viewer with the information they need, or is it just fluffs to fill the space? If the visitor does not find what he needs on your site, he can click urgently. Discover pages with higher bounce rates and shorter average duration, and identify how to improve the visitor experience and optimize your content.

Add clickable content to your site

Your bounce rate has an impact on how Google looks at your site, so it’s important to keep it low. You can click on content offers, such as videos or downloadable guides, to reduce your bounce rate and allow you to broadcast great content that can help you. You sell.


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