Google’s March 2023 Core Update -Google confirms the rollout of the March 2023 core algorithm update. In this post, we will learn all about this core update and the biggest SEO challenges of 2023. So let’s get started.
About March 2023 Core Update
The March 2023 Core Update from Google was published on the 15th of March and completed its rollout on the 28th at 07:26 PDT, which took 13 days to implement. This update was more obvious than the prior one in September 2022. The update appears to reward websites that adhere to E-E-A-T, provide high-quality content, and enhance the user experience, just as Google’s previous core updates have done.
However, websites that do not meet these criteria or employ unethical SEO techniques might have experienced significant drops in their rankings.
A core update aims to enhance the standard of search engine results and ensure that each result is relevant to each user by evaluating the overall information in the SERPs.
Since Google’s official documents do not detail or clarify the algorithm modifications introduced in a core update, it can be challenging to determine if your website has been affected by them. Moreover, because these modifications take place in broader forms than particular changes to Google, pages that abruptly drop in the SERPs may not have something ‘wrong’ with them. Furthermore, your competition may match what Google is looking for right now.
Also Read:- Top Search Engine Optimization (SEO) Trends of 2022
Few Takeaways From the March 2023 Core Update
Google and Algorithm updates are now common, and we can anticipate updates anytime! As mentioned earlier, these updates mainly improve its understanding and content ranking. Further, Google aims to provide increasingly relevant and high-quality search results through these updates. Yet, these updates modify how Google evaluates and positions websites, demanding that SEO professionals alter their strategies.
There is no precise information about these updates. Yet, as an SEO Executive and a freelance SEO Consultant in India, one must keep these few things in mind:
- Time is Fundamental: the impacts of modifications to the core algorithm are not instantaneously visible. Google’s algorithms may require days or weeks to index and reevaluate the web.
- Pay Attention to the Numbers: Keeping an eye on your site’s organic search traffic and rankings for keywords will help you determine the impact of the update while discovering areas for possible improvements.
- Quality Matter: The purpose of these revisions is to improve search results. Hence, this requires constantly producing valuable content specific to your target audience’s requirements.
- Avoid Overlooking The Small Details: Technical aspects of your website, such as site performance, mobile-friendliness, and appropriate indexing, play a significant role in deciding your overall ranking. Hence, give them the consideration they demand.
Also Read:- 15 Simple Rules For SEO In 2018
What Are The Biggest SEO Challenges Of 2023?
The field of SEO is becoming more complex each day. Search engines employ algorithms that constantly crawl through content to evaluate a website’s ranking depending on its relevance, timeliness, performance, and other criteria.
Undoubtedly, the story continues. In 2023, SEO is expected to face some challenges due to the advancements in AI, the gradual wiping out of cookies, and significant changes to the Google search algorithm. Hence, the service of an expert freelance SEO consultant India is more than essential to ensure your website doesn’t get hit hard despite Google updates and other latest advancements.
A few of the SEO challenges in 2023 that are worth noting are:
- AI-driven search
AI is currently everywhere, and SEO is certainly not an exemption. The most recent Google search update features new AI-powered search tools. Hence, this lets users search images straight from their mobile devices and search pictures and text concurrently.
Hence, use high-quality images on your website and follow image search best practices for indexing and displaying to stay ahead of the competition.
- Not able to rank higher in search engines
In contrast to paid search, SEO needs time to generate results, and these results usually represent the outcome of smaller efforts.
You have several “approaches” for a low ranking. One of them is to shift to technical SEO and content marketing. SEO professionals have also identified the E-A-T framework as an indicator of your ranking. In SEO, E-A-T refers to “expertise,” “authoritativeness,” and “trustworthiness.”
Remember that SEO is a lengthy process. The effort you exert today is going to pay off in the future. Hence, it is essential to have a comprehensive strategy that includes minor details that can impact your rankings in the SERP.
- Algorithm updates
Google has constantly tested and modified its search algorithm. However, the Helpful Content update in 2022 marked an important change. So this new search strategy emphasizes appropriate, beneficial content written for and by human beings, as opposed to a keyword-centric methodology.
Hence, this does not imply that you should give up your current SEO strategy. Instead, ensure that your web page and social media have appealing, relevant, high-quality content.
- Zero-click search
If a user asks, “What is the largest city in India?” Google will show the most relevant information at the top of the search results without requiring a click. Hence, this is commonly known as a zero-click search. Moreover, it may cause it more challenging for companies to receive click-throughs from particular search queries.
Certain keywords will end with a click-through, while others will probably end with a zero click. If increasing traffic is your primary objective, concentrate on keywords that promote clicks. Yet, if brand awareness is your primary concern, zero-click terms may be effective.
- Not optimizing websites for mobile.
Your SEO strategy needs to include mobile optimization. Why? As expected, mobile devices make up a substantial amount of web traffic. Therefore, it is crucial to design your website with mobile devices in mind.
In addition, Google now stresses mobile indexing. Hence, this indicates that Google employs mobile-friendly versions of your web pages to index and rank them. Moreover, mobile optimization is essential for traffic growth, SEO, and excellent user experience.
Responsive design is the simplest and Google-recommended method for optimizing a website. Using this method, your site will automatically adjust to various mobile phone models and devices, ensuring it functions properly for every customer. It also lets you use a single URL for your mobile and desktop websites, simplifying the search process.
Also Read:- Difference between Desktop and Mobile SEO – Overview and Approach
Hire The Best Freelance SEO India For Your Website
We all know how important SEO is in the digital realm, as it is one of the best organic approaches to improving your website ranking in the SERP. Yet, so many core updates and unawareness of the best SEO practices can cost your website.
Yet, by hiring the best freelance SEO consultant India, you make SEO and your life easier! These freelancers are always well-updated and informed about the latest improvements in the SEO world and bring your desired results with ethical SEO practices. So why wait and struggle with SEO when there are freelance SEO India experts ready to improve your SEO game?
Final Words
Google is and always will be user-focused. Updates such as the March 2023 core update intends to increase user satisfaction and boost people-first content for a better search experience. If you happen to be a website owner or individuals scrambling following this core update, it’s high time to take a step back and develop a strategy. You need to focus on improving all aspects of your website.