Top On-Page SEO Mistakes and the Fixing Ways for Beginners

Having a website is not enough to increase the traffic on the search engines. After building a website a webmaster needs to develop SEO best practices for the safe integrity of the web site. SEO has much to do and… Read More »

SEO role in digital marketing strategy

What is bounce rate?
In the world of internet marketing, many terms can be confusing. One of the most often confused terms is the bounce rate. The bounce rate refers to the appearance of a visitor arriving on your site, pointing to a page and leaving immediately. Therefore, the bounce rate is the total number of visits to a single page divided by the total number of visits to your site. Importantly, the bounce rate is the average number of visitors who do not stay out of the total number of people who visit your site.